A Thoughtful Place
to Learn About Dividends
Boonchai is a small learning practice in Phaya Thai, Bangkok, built around the idea that adults over 40 deserve financial education that is clear, calm, and properly paced.
Back to HomeWhere Boonchai Began
Boonchai was founded in 2019 by a group of financial educators based in Bangkok's Phaya Thai district. The original idea was simple: many adults approaching their fifties and sixties in Thailand had savings and a genuine interest in putting them to work, but found mainstream investment content either too fast-paced or too focused on short-term trading.
Dividends offered a different kind of conversation — about steadiness, about patience, about income that doesn't require constantly watching a screen. The founders wanted to have that conversation properly, in small groups, with time for questions and reflection.
Since then, Boonchai has developed three structured courses that walk participants through dividend concepts at a considered pace. Everything from SET-listed company examples to Thai tax treatment is covered in plain language, with worksheets and real numbers rather than abstract theory.
The practice remains deliberately small. We run courses on a schedule that allows instructors to know each participant by name and follow their progress. That won't change as the programme grows.
Our Mission
To give adults over 40 a clear, honest understanding of how dividend-paying investments work in the Thai context, so they can make their own considered decisions with confidence.
Our Approach
We move at a pace that allows understanding to develop properly. No topics are rushed, no jargon left unexplained, and no participant is made to feel behind for asking a question.
Our Values
Transparency, patience, and respect for each participant's circumstances. We never pressure anyone toward a particular investment action — the courses are about knowledge, not outcomes.
The People Behind the Courses
Each instructor brings a different angle to dividend education, and all share a background in Thai capital markets.
Kanchana Chaisuwan
Lead Instructor — Stages 1 & 2
Kanchana spent twelve years as a fund analyst before moving into financial education. Her particular focus is helping participants understand why some companies maintain consistent dividend payments while others do not.
Prawit Teerakulchai
Senior Instructor — Stage 3
Prawit's background is in portfolio construction and retirement planning. He leads the Stage 3 sessions and advisory calls, with a particular emphasis on how dividend income fits into the transition toward or through retirement.
Nalinee Wirachot
Curriculum & Support
Nalinee developed the worksheets and exercises used across all three courses. She also manages the 60-day Q&A programme and ensures that post-course support is timely and genuinely useful to each participant.
How We Work
These are the principles that shape every session, every worksheet, and every Q&A response we provide.
Content Accuracy
All course material is reviewed against current SET regulations and Thai tax rules before each cohort. Examples are drawn from real listed companies with publicly available data.
Participant Privacy
Personal data shared during registration or advisory calls is handled in accordance with Thailand's PDPA. We do not share participant information with third parties.
Small Group Size
Sessions are capped at twelve participants. This is a deliberate choice — it means instructors can respond to individual questions and the pace can adjust to the group's needs.
Educational Boundaries
Our instructors are educators, not licensed investment advisers. We are clear about this distinction with every participant. The courses teach frameworks for thinking — not personalised recommendations.
Regular Updates
Course content is reviewed and updated at the start of each year. Changes to Thai withholding tax rates, SET listing requirements, or dividend policy trends are incorporated promptly.
Post-Course Support
Every participant receives 60 days of Q&A access by email after their course. We respond within two working days. This is a genuine part of the programme, not an afterthought.
Dividend Education in Bangkok's Thai Market Context
Understanding dividend income requires more than a general awareness of how markets work. In Thailand, the Stock Exchange of Thailand (SET) has its own patterns of dividend behaviour, its own tax treatment for different investor categories, and its own reporting calendar. Adults building a dividend orientation in their portfolio benefit from learning these specifics directly, rather than adapting frameworks designed for other markets.
Boonchai's courses address the Thai context throughout. Sector analysis references SET-listed companies across sectors known for dividend consistency — including utilities, property funds (REITs), and established consumer businesses. Withholding tax on dividends, the process for reclaiming tax credits, and the distinction between dividend stocks and dividend-focused mutual funds are all covered with reference to current Thai rules.
Adults over 40 approaching this subject in Bangkok often have a practical orientation. They are interested in the relationship between dividend yield and price stability, the question of reinvestment versus distribution, and how a dividend portfolio can sit alongside other income sources as they approach or enter retirement. These are the central questions that Boonchai's three-stage programme is built to address, in a setting that values careful thinking over speed.
Curious About the Courses?
We're glad to have a conversation about which stage might suit your current understanding, or simply to answer any questions you have before deciding.
Send an Enquiry