B Boonchai
Boonchai classroom
Why Boonchai

What Sets Our Courses Apart

From small group sizes to Thailand-specific content, this page explains the choices we've made in building the programme — and why they matter for learners over 40.

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Key Advantages

Six Reasons Participants Choose Boonchai

Small Groups, Always

Sessions are capped at twelve participants. This means questions get answered properly and the instructor can adapt the pace to what the group actually needs on the day.

Built for the Thai Market

All examples draw on SET-listed companies. Thai withholding tax on dividends, dividend announcement timelines, and domestic mutual fund structures are covered directly, not as footnotes.

A Pace That Allows Learning

Topics are introduced and then given time to settle before the next one arrives. Participants over 40 often tell us they value this approach — understanding builds differently when it's not rushed.

Instructors with Relevant Backgrounds

Our instructors come from fund analysis, portfolio construction, and financial education — not from sales or marketing roles. They are there to explain, not to promote particular products.

60 Days of Q&A After the Course

Questions don't stop when the final session ends. Participants have 60 days of email Q&A access, with responses within two working days. This ongoing support is a meaningful part of the learning process.

No Pressure, Ever

The courses teach frameworks for thinking and evaluating. No participant is encouraged toward any particular investment action, and all decisions remain entirely with them. The role of the programme is to inform, not to direct.

Expertise

Instructors Who Know the Thai Market

Kanchana Chaisuwan spent twelve years as a fund analyst before moving into education. Prawit Teerakulchai brings a background in portfolio construction and retirement planning. Neither teaches general investment theory — they teach dividend investing specifically, in the Thai context.

  • Practical experience with SET-listed companies
  • Familiarity with Thai tax treatment on dividends
  • Educational focus, not sales orientation
"We designed the courses around questions we actually heard from people over 40 — not around what the textbooks say investors should want to know. There's a real difference between the two."

Kanchana Chaisuwan, Lead Instructor

Stage 1 introduces vocabulary and structure before any numbers appear
Stage 2 builds analytical skills through workshops with real data
Stage 3 applies everything in a portfolio construction context
Each stage includes revision of prior material before new content
Process

A Structure That Builds Steadily

The three-stage structure is not arbitrary. Each stage was developed to address a specific set of questions that participants typically have at that point in their learning. Moving through the stages in order means concepts are layered rather than stacked — each one supporting the next.

Technology

Tools That Support the Learning

We use worksheet-based exercises throughout the courses, built around real SET data. Yield comparison worksheets, payout ratio calculators, and portfolio modelling templates give participants something concrete to work with during sessions and to take away afterwards.

Stage 3 participants also receive access to a curated dividend research library — a collection of reference materials on Thai-listed dividend payers, updated at the start of each year.

  • Yield comparison worksheets with SET examples
  • Payout ratio and sustainability calculators
  • Portfolio modelling templates (Stage 3)
  • Dividend research library access (Stage 3)
  • Session recordings for registered participants
60
Days of Q&A support included after every course
≤12
Participants per session — always
Service

Support That Doesn't End with the Final Session

The 60-day Q&A period matters because questions often surface after the course ends — when participants begin applying what they've learned to their own situation. A question that arrives three weeks after the final session is just as valid as one asked during class.

Results

What Participants Come Away With

The aim of Boonchai's courses is not to deliver a credential — it's to change how participants think about dividend income. After completing the programme, participants typically describe feeling more comfortable reading dividend announcements, more confident in evaluating a company's dividend history, and better equipped to assess whether a dividend-oriented approach suits their situation.

  • Ability to evaluate dividend yield in context
  • Confidence reading SET dividend announcements
  • Understanding of portfolio construction trade-offs
  • Clarity on how dividends fit their income picture
Value

What's Included at Each Stage

Stage 1 — ฿4,200: 2 live sessions, dividend terminology guide, yield worksheet, 60-day Q&A
Stage 2 — ฿11,000: Workshops, 3 mentoring sessions, watchlist building, 60-day Q&A
Stage 3 — ฿18,200: 6 sessions, 2 advisory calls, portfolio modeling, research library, capstone plan, 60-day Q&A
Comparison

Boonchai vs. Typical Alternatives

Adults over 40 looking into dividend education in Thailand have a few options. Here's how Boonchai's approach compares to what's typically available elsewhere.

Feature Boonchai Typical Providers
Content focused on Thai market (SET, Thai tax) Rarely
Group size capped at 12 Often 30+
Post-course Q&A support (60 days) Uncommon
Instructors from fund analysis backgrounds Varies widely
No pressure to invest or open accounts Often broker-linked
Three-stage progressive curriculum Usually one-off
Content updated annually Infrequent
What's Distinctive

Features You Won't Find Elsewhere

The Capstone Portfolio Plan

Stage 3 participants build and present a personal dividend portfolio plan as the concluding exercise. This isn't a theoretical template — it's a document reflecting their own priorities, built during the course with instructor input. Many participants describe it as the most useful thing they take away.

A Watchlist Built During Stage 2

Rather than presenting a pre-built list of dividend stocks, Stage 2 participants construct their own watchlist using the screening and evaluation methods taught in the course. The watchlist is theirs — reflecting their own criteria and tolerances, not a generic starting point.

Genuine Comparison of Stocks and Funds

Many dividend courses cover either individual stocks or mutual funds, but not both in relation to each other. Boonchai's Stage 2 addresses both — comparing dividend-focused mutual funds available in Thailand with direct stock holdings across yield, cost, and convenience dimensions.

Annual Content Review

At the start of each year, all course materials are reviewed against current SET regulations and Thai tax rules. Changes — whether in withholding tax rates, dividend reporting requirements, or fund structures — are reflected in the materials before the next cohort begins.

Milestones

What We've Built Since 2019

6+
Years Running Dividend Courses in Bangkok
340+
Adults Over 40 Completed at Least One Stage
4.7
Average Course Satisfaction Rating (out of 5)
88%
Stage 1 Participants Who Continue to Stage 2

Figures based on internal cohort records. Satisfaction ratings collected by anonymous post-course survey.

Would You Like to Know More?

If any of the above resonates, we'd be glad to hear from you. There's no commitment involved in reaching out — just a conversation about whether the programme is a good fit for where you are.

Send an Enquiry